Using Your Equity to Your Advantage
When selling your home in Lexington KY or surrounding Central Kentucky markets, the commission savings from a 1% listing can be used strategically. Instead of simply reducing costs, many sellers choose to use those savings to generate more buyer activity and strengthen their market position.
Before watching the video below, you may also want to review our Lexington KY Home Seller Commission Guide to understand how modern commission structures work.
Video Summary
Hello, my name is Grant Clayton and I'm the founder and CEO of 1% Lists. Every year we save our clients millions of dollars in commission, allowing them to keep more of their hard-earned equity.
However, those savings can also be used strategically. If you have a home that is difficult to sell, your commission savings can become a powerful tool to generate additional buyer activity.
Some sellers choose to use their savings to:
- Offer closing cost assistance
- Provide an interest rate reduction incentive
- Offer a renovation allowance
- Price more aggressively
- Offer a buyer agent bonus
Strategically using listing-side savings can often make your home more desirable than traditional marketing alone.
If you're considering selling and want to explore how to use your equity effectively, fill out the short form below and one of our agents will be in contact with you soon.