What Does a 1% Listing Include in Lexington KY?

Dated: March 19 2026

Views: 4

What Does a 1% Listing Include in Lexington KY?

A 1% listing in Lexington KY typically includes full-service real estate representation such as MLS exposure, professional marketing, pricing strategy, negotiation, and contract-to-close support, while charging only 1% on the listing side. The key difference is not the service level. It is how much of your equity you keep.

Many sellers are surprised to learn that real estate commissions are fully negotiable. If you are comparing options, start with our Lexington KY Home Seller Commission Guide to understand how commissions work locally and how sellers are saving thousands.

How the 1% Listing Model Works

A 1% listing means the listing brokerage charges 1% of the final sale price to represent you as the seller.

Buyer agent compensation is no longer displayed in the MLS and is negotiated separately, giving sellers more flexibility and control over total costs.

This model allows you to reduce the listing-side commission while still receiving full professional service.

If you are comparing options, you may also want to explore working with a 1% Realtor in Lexington or review how it compares to a discount realtor in Lexington KY.

What Is Included in a Full-Service 1% Listing

Many sellers assume lower commission means fewer services. That is not the case with a full-service 1% listing model.

Typical services include:

MLS listing exposure across major home search websites

Professional listing photos to maximize online visibility

Accurate pricing strategy based on local comparable sales

Offer review, negotiation, and contract guidance

Coordination with buyers, lenders, title companies, and attorneys

Full transaction management from listing to closing

This is the same core service most sellers expect from a traditional agent, just without the inflated listing commission.

How Much Can You Save With a 1% Listing?

The difference in commission becomes very clear when you look at real numbers.

$300,000 Home

3% listing commission = $9,000

1% listing commission = $3,000

Savings = $6,000

$400,000 Home

3% listing commission = $12,000

1% listing commission = $4,000

Savings = $8,000

$500,000 Home

3% listing commission = $15,000

1% listing commission = $5,000

Savings = $10,000

Want exact numbers for your home? Use our Lexington Home Seller Savings Calculator to see your estimated net proceeds.

1% Listing vs Other Selling Options

Today’s sellers have more choices than ever when it comes to selling a home.

Traditional full commission agents

Reduced commission brokerages

1% listing brokerages

Flat Fee MLS services

If you are comparing these options, this breakdown can help:

Flat Fee MLS vs 1% Listing in Lexington KY

And for a full overview of commissions:

How Much Do Realtors Charge in Lexington KY

Why More Lexington Sellers Are Choosing 1% Listings

Sellers are becoming more educated about commission structures and realizing they do not need to sacrifice service to save money.

A 1% listing allows you to:

Keep more equity at closing

Price your home more competitively

Use savings toward repairs or upgrades

Maintain full professional representation

For many sellers, it is simply a smarter way to sell.

Service Areas in Central Kentucky

The Haulk Group works with sellers across Central Kentucky including:

Lexington KY

Georgetown KY

Nicholasville KY

Richmond KY

Berea KY

Frankfort KY

Versailles KY

Winchester KY

Paris KY

Lawrenceburg KY

FAQ: 1% Listings in Lexington KY

What does a 1% listing include?

A 1% listing typically includes MLS exposure, professional marketing, pricing strategy, negotiation, and full transaction management through closing.

Is a 1% listing full service?

Yes, many 1% listing models provide full-service representation similar to traditional agents, but at a lower listing-side cost.

Do I still pay a buyer agent commission?

Buyer agent compensation is negotiated separately and is no longer displayed in the MLS. Sellers have flexibility in how it is structured.

How much can I realistically save?

Most sellers save between $5,000 and $10,000 depending on the home price, with higher-priced homes seeing even larger savings.

Is a 1% listing right for every seller?

It depends on your goals, but for many sellers who want full service while maximizing net proceeds, it is a strong option to consider.


Curious What You Could Save at 1%?

See exactly how much more you could keep when you sell.

Use our calculator to compare a traditional listing commission vs a 1% listing and view your estimated net proceeds in seconds.

Calculate Your Savings Contact The Haulk Group

Full Service for Less • Clear Written Agreements • Buyer Compensation Negotiated Separately

Blog author image

Dustin Haulk

Dustin Haulk is a knowledgeable REALTOR® with a reputation for excellence and integrity.  He combines market insight with a client-first approach to deliver outstanding results.  Hi....

Latest Blog Posts

Should You Choose the Highest Offer When Selling Your Home in Lexington KY?

Should You Choose the Highest Offer When Selling Your Home in Lexington KY?The highest offer is not always the best offer when selling your home in Lexington KY. Sellers should compare the estimated

Read More

What Is a Seller Net Sheet and Why Does It Matter in Lexington KY?

What Is a Seller Net Sheet and Why Does It Matter in Lexington KY?A seller net sheet is an estimate showing how much money a homeowner may keep after the mortgage payoff, Realtor commission, closing

Read More

How to Sell a House and Buy Another One at the Same Time in Lexington KY

How to Sell a House and Buy Another One at the Same Time in Lexington KYSelling a house and buying another one at the same time in Lexington KY usually comes down to timing, financing,,

Read More

What Happens After You Accept an Offer on Your House in Lexington KY?

What Happens After You Accept an Offer on Your House in Lexington KY?After you accept an offer on your house in Lexington KY, the sale moves into the contract-to-closing phase. This usually includes

Read More